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Harrah’s remains optimistic about the new rivals in Las Vegas
The new casinos present no concerns for them
Harrah’s Entertainment Inc., the biggest casino operator in the world, has no concerns about the next hotel – casinos in Las Vegas. The reason for that is that most of them aim at consumers with high spending levels, according to the treasurer of the company.
“There is a clear breach between premier auditoriums and those with the real value. Historically, this has been a very important market for us”, said the Treasurer, Jonathan Halkyard in the investment conference of the Bank of America.
Trendsetters favor licensed casinos in their home states
The Harrah’s 2006 edition of the profile says that recreational gamblers are trendsetters and that they favor licensed casinos in their home states. The company survey, which is done every two years, also indicates that 25% of the American citizens over 21 gambled at least once in 2005.
According to Gary Loveman, president and CEO for Harrah’s, the most important issue here is the finding that U.S. adults favor licensed casinos in their own states.